Drip Letter sends a beautifully written, on-brand weekly email to your customers — automatically. No copywriting. No scheduling. No stress.
No contracts. Cancel anytime.
When we first received this lot from Kochere, we weren't sure it was for us. Our customers tend to skew toward the chocolatey, the caramel-forward, the familiar. But the floral notes in this one...
Your days are spent sourcing green beans, dialing in roast profiles, and fulfilling orders. The last thing you want to do at 10pm is stare at a blank screen trying to write a newsletter that actually sounds like you.
And yet your inbox is full of marketing advice telling you email is the highest-ROI channel in coffee retail. They're right — but that advice was written for people who have marketing teams. You don't have a marketing team. You have a roaster.
We write, design, and send a weekly email newsletter to your customer list — tailored to your roastery, your voice, and your current offerings.
We onboard you with a short brand questionnaire and handle all the writing. Every email sounds like it came from the person behind the roaster — not a generic marketing agency.
Origin spotlights, seasonal harvest updates, brewing guides, roast notes. Content your customers actually want to read, not just promotions that get ignored.
We highlight what you're roasting right now — whether it's a limited lot, a seasonal blend, or your flagship espresso. Every email drives a sale without feeling salesy.
Connect your existing email list (Mailchimp, Klaviyo, Flodesk, or any ESP). We handle the rest. No new software to learn, no migrations required.
Every email we write is yours. Your list stays yours. Your brand stays yours. We're just your behind-the-scenes writer and scheduler.
Fill out a 10-minute onboarding form: your brand voice, your bestsellers, your origin story, your customer vibe.
Within 48 hours, you'll receive a draft for review. Approve it, request tweaks, or give us the green light to auto-send going forward.
Every week, a fresh email goes out to your list. You stay top of mind. Your customers keep coming back.
Everything to keep your customers engaged and buying more
The average specialty roaster re-orders $15–30 of coffee per year per subscriber. Drip Letter pays for itself the first time it brings one lapsed customer back.
We work with any major ESP — Mailchimp, Klaviyo, Flodesk, ConvertKit, ActiveCampaign, and more. If you have a list somewhere, we can send to it. If you don't have an ESP yet, we'll recommend one and help you get set up.
Totally up to you. By default, we send you a draft 48 hours before send day. You can approve it as-is, request changes, or hold it — your call every time. You can also switch to auto-send if you'd rather just let it run.
We start with a detailed onboarding questionnaire about your roastery — your story, your values, the words you use and don't use, the tone of your brand. The more you share, the more accurate we get. Most customers say their first email already sounds "exactly like us."
A mix of content your subscribers actually want to read: origin stories for the coffees you're currently offering, seasonal availability updates, brewing tips tailored to your roast style, new product announcements, and the occasional personal note. We stay away from generic content that could have come from any roastery.
Yes. No contracts, no cancellation fees. If you decide Drip Letter isn't right for you, you cancel and we stop sending — it's that simple. Your list and your content history are always yours to keep.
Every week you go without an email is a week a competitor is filling your customer's inbox instead.
Drip Letter turns your email list into a retention engine — without adding a single hour to your week.
Get Started for $49/mo →No commitment. Cancel anytime. First email delivered within 48 hours.
Questions? Email us at hello@dripletter.co